evaluation

Who would be your audience for your media product?

How do you attract/address your audience?

For our media product we intend our target audience to be boys aged from eighteen to thirty. We had to put the audience age ranged up high in the teens as gangster genre of films usually have swearing and violent behaviour which may have graphic scence for younger teens. We wanted our film to be the same as other films we analysis like ‘snatch’ ‘Lock stock’ and ‘football factory’. When I did our questionnaire within the class I found all the boys I asked who all my age (sixteen) have watch gangster films which we have analysis and they all enjoyed them and they liked the storyline to each of the films. They all like the main actors in the films like Jason Statham, Danny Dyer, and Vinnie Jones so if we were able to get these actors for our two minutes opening we would have more of our target audience viewing of the two minute clip. From my questionnaire that I asked I managed to find out what people do and don’t like about films. From this we were able to consider idea’s so we was able to reach the expectations of our target audience. In general people do enjoy having witty humour in their films, so within the opening we tried to have some lines for the audience to have a laugh at. We had the main character be basic common men throughout it so the target audience can relate to the opening. Such as the prop of stubbing out a cigarette, most people male and female smoke now or they are social smokers but either way they can relate to the smoking.

The location of the film is also a main element for the audience as then they can relate to local and average locations. In some films they spend a lot of money of a fancy location like exotic places aboard but they wouldn’t tie in with the genre of gangster. The fact that the locations for gangster films are so simple and original people can relate them as most people either live within a family area or near a council estate or they live near one. This can give the illusion that the kind of behaviour can actually be happening somewhere near, it makes it so believable.

Within my questionnaire I asked the audience whether or not they like the title of our film ‘crafty’. They all agreed that they liked our film and as it was very simple and easy to remember. Also they said that it has mystery to our name and it didn’t give away too much about what the film title was about. To address my audience I would have a trailer for this film played past night o’clock at night so it was past the time were children we be able to view it as it wouldn’t be suitable for their age range and also have the film trailer played at certificate eighteen film viewings at the cinema as then all the people in the viewing would be old enough to see our film and would be in the range for our target audience.